TIKTOK
TikTok is the worlds fastest growing social media platform with 800 million users and it also has the highest engagement rate. TikTok in a short period of time created an efficient tool that can help you expose your brand through creative ads in a new way.
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"Since TikTok is still a relatively young social media platform the competition from other advertisers is low and the potential is huge."
- KATHARINA RENDTSLEV, HEAD OF SOME
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AUDIENCES ON TIKTOK
Creativity is in the forefront among both, users and advertisers, which makes the platform informal, authentic and entertaining. The audience on TikTok primarily consists of a younger segment in the age bracket of 16-26 years. This group makes up 41% of the total userbase. The age distribution will likely change over time as more older users will start using the platform. This is a tendency we have also witnessed on Instagram and Facebook.
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TYPES OF ADS
The different types of ads on TikTok are inviting you to grab your creative toolbox. This means that there is a big opportunity to expose your brand, product or service in a completely new way. If you decide to advertise on TikTok, you have five different types of campaigns you can choose from, and each one of them has their own unique advantages – Brand Takeover, In Feed, Hashtag Challenge, Banded Lens and TopView. At Iternum Digital we know exactly which campaigns are the most suitable for different goals and how to get the most out of them.
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GET STARTED ON TIKTOK
TikTok is a new media platform where you can develop your brand and gain more exposure for your company. We help you implement a suitable strategy that helps you create good results. We have some of the best creative resources in the industry in-house that can help you create ads that stand out and create a buzz. At the same time we make sure you have the best starting point for success on the platform by using the data from your existing social media platforms.
